iQ Range buy one get one half price across the iQ range

High performing haircare and styling products that protect, strengthen, and hold your hair.

Using the ingredient Amaranth

We’ve specially selected our secret ingredient, Amaranth, for its nourishing, restorative qualities. Containing a rare amino acid that the body cannot naturally produce, Amaranth is known to strengthen hair from follicle to tip and can even be effective at reducing hair loss.